11 Electrician Web Design Company Questions to Ask
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If you are shopping for an electrician web design company, you are not just buying a prettier homepage. You are buying a tool that should turn “Do you service my area?” into booked calls, deposit payments, and a calendar that stays full even when work slows down.
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Electrician web design company questions you should ask first
Before you look at colors, fonts, or flashy animations, ask these questions in this order. The goal is simple: make sure your website turns local search traffic into real leads.
1) “How will you help me show up for local searches in my service area?”
Most electricians do not need nationwide traffic. You need homeowners and property managers within driving distance.
Ask what they will build for:
Service pages (panel upgrades, EV chargers, troubleshooting, generators)
City and neighborhood pages (so you rank where you actually work)
A Google Business Profile strategy to support your site
If they cannot explain local SEO clearly, you are about to pay for an online business card, not a lead machine.
2) “What will you do to make the site load fast on mobile?”
Speed is not a nice-to-have. Google has shared research showing 53% of mobile visits are abandoned if a page takes longer than 3 seconds to load.
A real answer sounds like:
Image compression and modern formats
Performance hosting and caching
Minimal plugin bloat
Core Web Vitals monitoring
Electrician scenario: A homeowner’s breaker is tripping, they search on their phone, click your site, and it takes forever. They bounce and call the next electrician. Speed is revenue.
3) “What is your plan to turn visitors into calls, not just views?”
Design should support conversions. Ask how they handle:
Click to call buttons that stay visible on mobile
Short, simple quote request forms
Trust builders near the form (license, insurance, reviews, service area)
A clear next step on every page
If their portfolio looks nice but they cannot talk about conversions, that is a red flag.
4) “Will my site be built around services and profit, not just pages?”
Electricians win online by being specific.
Ask if they will create dedicated pages for high value services like:
Panel upgrades
EV charger installation
Generator installs
Commercial maintenance
Emergency troubleshooting
You can also ask how they structure content so Google understands each service and location combination.
For a practical framework, see How to Create a Professional Website for Your Small Business.
5) “How will you prove trust fast for a homeowner who is comparing 3 electricians?”
People research before they buy. Google has reported 83% of US shoppers who visited a store in the last week used online search before going into a store.
Electricians are not retail, but the behavior is similar: prospects check you out online before they call.
Ask what trust signals they include above the fold:
License and insurance callouts
Review highlights
Photos of real work and your team
Service guarantees
Financing options if you offer them
Also ask how they will help you collect and display reviews. BrightLocal’s research highlights how strongly reviews influence consumer decisions.
6) “What does your lead tracking setup look like?”
If you cannot measure leads, you cannot improve them.
Ask if they will set up:
Call tracking or at least click to call tracking
Form conversion tracking
Google Analytics and Search Console
Source reporting so you can tell SEO vs ads vs referrals
Electrician scenario: You run Google Ads during slow season. If tracking is not set up, you will not know which services are producing profitable calls.
If you want the bigger picture on paid traffic, read 9 Reasons Small Business Should Hire a Google Ads Agency.
7) “How will you build pages that actually rank, not just exist?”
A good electrician web design company should talk about:
Keyword research for buyer intent terms (example: “EV charger installer near me”)
On page SEO basics done right (titles, headings, internal linking)
Helpful content that answers real questions without fluff
If they say “we will add a blog” but cannot explain what you will publish and why, you will end up with random posts that do not rank and do not convert.
8) “Do you write ‘listicle’ pages that act like secret sales pages?”
List pages work because they match how people search and skim.
Examples:
“9 Signs You Need a Panel Upgrade”
“11 Reasons Your Breaker Keeps Tripping”
“13 Questions to Ask Before Hiring an Electrician”
These pages educate and sell at the same time. If you want the concept explained, here is What Is a Listicle and Why Your Website Desperately Needs One.
9) “How will you support referrals and repeat work through the website?”
Referrals are amazing, but most electricians waste them with weak online follow up.
Ask if they will build:
A referral friendly review and testimonial system
A simple “send a friend” page or referral CTA
A quick quote form your past customers can share
Service reminder landing pages for annual checkups
For tactics to turn happy customers into more calls, use How to Get More Referrals for Small Local Business Fast.
10) “What happens after launch?”
This is where most contractors get burned.
Ask these directly:
Who updates plugins and security?
How are backups handled?
How do content updates work?
How long do fixes take if something breaks?
If the answer is “email us and we will get to it,” press for specifics. Your website is a business asset, not a hobby project.
11) “Can you show me results for trades businesses and explain the strategy?”
A portfolio is not proof.
Ask for:
Before and after examples (rankings, calls, conversion rate improvements)
What they changed and why
What they track monthly
How long results typically take for SEO work
If they have no case studies, that does not automatically mean they are bad, but it does mean you are taking a bigger risk.
Quick checklist to compare companies in 10 minutes
Use this mini scorecard while you are on the phone.
Green flags
They talk about calls, forms, and booked jobs
They ask about your highest profit services
They have a clear plan for speed, local SEO, and trust
They measure everything
Red flags
They obsess over design trends but skip conversion strategy
They cannot explain how you will rank in your cities
They offer vague “SEO” with no plan
They do not talk about tracking
The bottom line
Hiring the right electrician web design company can be the difference between a site that looks nice and a site that consistently produces booked calls for panel upgrades, EV chargers, troubleshooting, and commercial work. If you want a luxury website that loads fast, ranks locally, and turns traffic into leads, book your free strategy call below with Digital Dream Homes.
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