How Often Should HVAC Companies Post on Social Media? Posting Too Much or Too Little? HVAC Social Media Explained

One of our HVAC clients followed this exact posting schedule and went from an almost-dead Facebook page to booking multiple service calls per month directly from social media in under 90 days.

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If you have ever wondered how often should hvac companies post on social media, you are not alone. Most HVAC owners do not fail because their work is bad, they fail because they are invisible online, and social media is one of the fastest ways to stay top of mind when a system breaks at 9pm.

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How often should hvac companies post on social media?

Here is the simple, real-world answer for most local HVAC companies: 3 to 5 feed posts per week, plus short-form video 2 to 4 times per week, plus Stories almost daily if you can manage it. That range lines up with broader small-business guidance that 2 to 5 posts per week is often a strong balance of consistency without overwhelming your audience.

Why this works for HVAC:

You stay visible without needing a full-time marketing department.
You can repeat proven topics (maintenance, rebates, seasonal tips) without sounding repetitive.
You build trust, which is the real product before someone books a call.

The 7 wins that decide your HVAC social media posting frequency

1) Pick your “primary platform” and post there first

Most HVAC companies should prioritize Facebook + Instagram, and optionally TikTok if you are willing to do more video.

A good starting split:

Primary platform (Facebook or Instagram): 3 to 5 posts per week
Secondary platform: 1 to 3 posts per week
Short-form video: 2 to 4 per week (can be reused across platforms)

2) Choose consistency over volume

HVAC social media consistency beats random bursts of 15 posts in two days and then silence for three weeks. Platforms reward steady activity, and people trust businesses that look active and responsive.

Real scenario:
You post three times a week for 8 weeks. A homeowner sees you twice, then their AC dies. You are the familiar name, not the mystery company with a dusty page from 2022.

3) Use a “content ratio” so you never run out of ideas

Here is an easy content mix that feels human and converts:

40% Helpful: maintenance tips, filter reminders, thermostat settings
30% Proof: reviews, before/after photos, short testimonials, job site clips
20% Local + Personal: team moments, community posts, weather-related reminders
10% Offer: tune-up specials, financing reminders, seasonal promotions

If you want website content that supports these posts, build a few list-style pages that match what homeowners actually search. What Is a Listicle and Why Your Website Desperately Needs One is a great blueprint for that.

4) Follow a simple HVAC content schedule (copy this)

This is an hvac content schedule that works in the real world, even when you are busy running calls.

Option A: The “Busy Owner” schedule (3 posts/week)

Monday: quick homeowner tip (seasonal)
Wednesday: proof post (review + photo)
Friday: short video or FAQ (30 to 60 seconds)

Option B: The “Growth Mode” schedule (5 posts/week)

Monday: seasonal tip
Tuesday: behind-the-scenes job site photo
Wednesday: short-form video (common mistake homeowners make)
Thursday: review or case study
Friday: soft offer (maintenance plan, financing, tune-up)

If you also want more leads without racing to the bottom on pricing, pair this schedule with a website that captures calls and form fills. 7 Ways to Get More HVAC Leads Without Discounting ties in perfectly.

5) Post when homeowners actually scroll

Timing is not everything, but it helps. Data-backed research from Sprout Social shows strong engagement windows across weekdays, generally during business-day hours, and it varies by platform. Sprout Social+2Sprout Social+2

Practical HVAC take:

Post mid-morning to late afternoon on weekdays for Facebook and Instagram.
Test one “after work” slot too, because homeowners often scroll at night.

6) Make your posting schedule match your service seasons

Your hvac posting schedule should ramp up with real demand:

Spring: AC tune-ups, allergy tips, refrigerant issues, thermostat settings
Summer: emergency readiness, capacitor failures, frozen coils, airflow problems
Fall: furnace checkups, carbon monoxide safety, filter habits
Winter: heat pump education, furnace troubleshooting, humidity and comfort

Real scenario:
In the first heat wave, you run a “3 signs your capacitor is failing” Reel twice that week. It gets shared. You book two service calls. That is not magic, that is seasonal relevance.

7) Turn social posts into a lead system, not just “content”

Social media works best when it feeds a simple funnel:

Post helpful content and proof
Send traffic to a high-converting page
Capture the lead with a form, offer, or call button
Follow up fast

If your website is not built to convert, social posts become applause instead of appointments. Start here: How to Create a Professional Website for Your Small Business and then map the full system with Sales Funnel for Small Business Website That Prints Money.

Bonus: if you are serious about scaling, social content pairs insanely well with paid search. Here is why: 9 Reasons Small Business Should Hire a Google Ads Agency.

Quick FAQ: HVAC social media posting frequency

Should HVAC companies post every day?

Not required. If you can post daily without quality dropping, great. For most owners, 3 to 5 times per week is more sustainable and still effective.

What should I post if nothing exciting happened this week?

Use “evergreen” HVAC topics:

Filter reminders
Thermostat settings for efficiency
Common warning signs (strange noise, short cycling, weak airflow)
Simple maintenance checklists
Customer review screenshots

How do I get more referrals from social?

Post proof and make it easy for happy customers to share you. This guide helps: How to Get More Referrals for Small Local Business Fast.

Conclusion: a simple plan that actually gets booked jobs

So, how often should hvac companies post on social media? For most HVAC businesses, aim for 3 to 5 posts per week, add 2 to 4 short videos, and stay consistent for 90 days before judging results. If you want this to turn into predictable calls, you need the matching website and follow-up system behind it.

Want a website that makes you money? Book a free strategy call with Digital Dream Homes below.

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How Often Should HVAC Companies Post on Social Media? Posting Too Much or Too Little? HVAC Social Media Explained

Want More Clients Fast?
Steal This Website Rescue Kit to Get More Clients, More Calls, and More Sales on Autopilot

How often should hvac companies post on social media?

The 7 wins that decide your HVAC social media posting frequency