7 Plumbing Business KPIs Revenue Per Truck Hour Secrets
The tricks learned in this blog post have helped dozens of plumbing businesses stay on track and scale bigger
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Tracking plumbing business KPIs revenue per truck hour is the difference between feeling busy and actually building a profitable, scalable plumbing company. When you know exactly how much each truck produces per hour, how much it costs to win a customer, and how often you fix problems on the first visit, you can stop guessing and start making decisions like a real CEO with a wrench.
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Why Plumbing Business KPIs Revenue Per Truck Hour Matter
Most plumbing owners know their total revenue and maybe their monthly expenses. The problem is that those numbers are too zoomed out. KPIs like revenue per truck hour, customer acquisition cost versus lifetime value, and first call resolution show you whether each day on the road is actually profitable.
Top performing plumbing companies often generate around 200,000 to 300,000 dollars in annual revenue per technician, which is a helpful benchmark when you look at your own numbers. When you combine that with healthy gross margins of about 60 to 65 percent, you have a business that not only pays the bills but also has room to grow.
The Three Critical Plumbing KPIs You Cannot Ignore
Let us break down the three KPIs you asked about in plain English:
Revenue per truck hour
CAC vs LTV (Customer Acquisition Cost vs Lifetime Value)
First call resolution
Each one tells you a different part of the story. Together, they form the dashboard for your plumbing business.
KPI 1: Revenue Per Truck Hour
Revenue per truck hour answers a simple question:
For every hour a truck is on the road, how much money does it bring in?
Basic formula:
Revenue per truck hour = Total revenue for a period ÷ Total billable truck hours
Real world example:
You run two trucks.
Last month you billed 420 total hours across both trucks.
You brought in 84,000 dollars in revenue.
Revenue per truck hour = 84,000 ÷ 420 = 200 dollars per truck hour.
If another shop in your city is hitting 260 dollars per truck hour with similar pricing, that usually means they are dispatching better, booking higher value jobs, or doing a better job with upsells and first time fixes.
This is where your website and online presence quietly influence the numbers. A clean, conversion centric homepage like the ones we build in best plumbing website design tips for more calls helps you attract more profitable jobs and fewer tire kickers.
KPI 2: CAC vs LTV For Plumbing Companies
Next up is Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
CAC is how much you spend to get one new customer.
LTV is how much revenue that customer brings in over the lifetime of your relationship.
Simple formulas:
CAC = Total marketing and sales spend in a period ÷ Number of new customers
LTV = Average revenue per job × Average jobs per customer over time
Example:
You spend 5,000 dollars on Google Ads and local marketing in a month.
You get 50 new customers.
CAC = 5,000 ÷ 50 = 100 dollars per new customer.
If the average customer books three jobs with you over a few years and each job is worth 450 dollars, then:
LTV = 450 × 3 = 1,350 dollars.
In that case, spending 100 dollars to create 1,350 dollars in revenue is a very good trade.
This is why smart plumbing owners invest in a professional website and paid traffic. If you want to tighten up your online presence, you will love how to create a professional website for your small business and sales funnel for small business website that prints money. They show you how to turn clicks into actual booked jobs, not just visitors.
If you are running ads already, pairing this with 9 reasons small business should hire a Google Ads agency will help you understand whether your campaigns are really profitable.
KPI 3: First Call Resolution In Plumbing
First call resolution (FCR) measures the percentage of service calls you resolve on the first visit without a callback or second trip.
Formula:
FCR rate = (Number of jobs completed on first visit ÷ Total jobs) × 100
Real world example:
You handle 200 jobs in a month.
You fix 170 of them in one visit.
FCR = (170 ÷ 200) × 100 = 85 percent.
Many high performing service companies keep FCR above about 85 percent. When your FCR drops, your revenue per truck hour drops too because techs spend their day driving back to fix yesterday’s problems for free.
Improving FCR can be as simple as:
Better job notes and photos in your software.
Stocking trucks based on your most common jobs.
Using a clear script on the phone so the office gets accurate details.
Field service tools now make it easier to track metrics like first time fix rate and revenue per truck or technician.
How Your Website Quietly Improves These Plumbing KPIs
This is where Digital Dream Homes lives.
A strong website and online presence will:
Attract better quality leads who value professional service.
Position you as the trusted expert in your local market.
Make it easier for happy customers to leave online reviews and send referrals.
For example, publishing helpful list style content is an easy way to rank on Google and show prospects that you know your stuff. If you want inspiration, check out what is a listicle and why your website desperately needs one and imagine versions tailored to plumbing topics like drain cleaning or water heater replacement.
More trust also means more referrals. When your site, follow up emails, and thank you pages are dialed in, it becomes very natural for customers to send their friends your way. You can borrow ideas from how to get more referrals for small local business fast and adapt them to service calls.
Put it all together and you are not just tracking plumbing business KPIs. You are actually improving them.
Simple Weekly Routine To Track KPIs Without Losing Your Mind
Here is an easy way to get started without becoming a full time spreadsheet nerd.
Pick your time frame
Start with monthly and then review weekly so you can catch trends early.Log the basics
Total revenue
Total billable hours per truck
Total new customers
Total marketing spend
Total jobs and total callbacks
Calculate your three KPIs
Revenue per truck hour
CAC vs LTV (you can estimate LTV at first)
First call resolution rate
Choose one lever to improve
Maybe you want to raise revenue per truck hour by 10 percent. Focus on better dispatching, increasing average ticket size, and improving your website offers. The ideas in best plumbing website design tips for more calls are perfect for that.Check your funnel
As your traffic and calls grow, make sure your sales process is not leaking. Use the frameworks in sales funnel for small business website that prints money to plug the gaps.
Over a few months, those small improvements compound into higher profit, smoother days, and trucks that finally pull their weight.
Conclusion: Win With Plumbing Business KPIs Revenue Per Truck Hour
When you track plumbing business KPIs revenue per truck hour, CAC versus LTV, and first call resolution, you are no longer guessing. You know exactly which trucks, ads, and processes are making you money and which ones are holding you back.
Pair those numbers with a high converting, professional website and you have a plumbing business that grows on purpose instead of by accident.
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