7 SMART Goals For Plumbing Growth In 90 Days

The strategies in this blog post helped one of our clients get organized and grow his plumbing business in 3 months at double the pace of his entire previous year!

Stop Losing Emergency Calls! Download the 15 Minute Plumber's Website and Online Presence Rescue Kit!

Running a plumbing company without clear targets feels a lot like driving to a job site with no address. You burn gas, lose time, and hope you end up in the right neighborhood. That is where SMART goals for plumbing business growth and simple 30-60-90 day plans can completely change the game for you.

Want a website that makes you money? Book a strategy call with Digital Dream Homes now.

At Digital Dream Homes, we build luxury plumbing websites that actually generate calls, not just compliments. In this guide, you will learn how to set SMART goals, turn them into practical 30-60-90 day action plans, and plug your website and marketing into that system so your business grows on purpose, not by accident.

SMART Goals For Plumbing Business Success: What It Really Means

SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of saying “I want more jobs,” a SMART goal turns that into something like “Book 25 paid jobs per week within 90 days.”

Research on goal setting shows that clear, written goals can significantly increase performance compared with vague intentions, especially when progress is tracked regularly. That applies to plumbers just as much as sales teams or office workers.

For a plumbing company, common SMART goal themes include:

Number of service calls per week
Average ticket size per job
Monthly revenue per truck
Number of 5-star reviews
Website leads and call volume

When you combine SMART goals with a simple 30-60-90 day plan, you get a roadmap that every tech and office staff member can follow.

Turning SMART Goals Into A 30-Day Plumbing Action Plan

The first 30 days are about clarity and quick wins. You are setting the foundation and building habits.

Step 1: Pick One Primary SMART Goal

Example SMART goal:

“Increase weekly inbound service calls from 15 to 25 within 90 days using our website, Google profile, and online ads.”

This is specific, measurable, realistic for many small shops, relevant to revenue, and has a 90-day deadline.

Step 2: Clean Up Your Online Home Base (Days 1-30)

If your website looks outdated or confusing, it is like having a messy shop in front of customers. Start by upgrading your online presence so every new visitor has a clear path to call or request service.

In the first 30 days, focus on:

Reviewing or rebuilding your site so it looks professional and trustworthy
Making the phone number and “Request Service” buttons impossible to miss
Adding trust elements like reviews, licensure, and guarantees

If you do not have a strong site yet, read How To Create A Professional Website For Your Small Business and Best Plumbing Website Design Tips For More Calls. These will give you a practical checklist to either improve your current site or build something new that actually converts.

Step 3: Simple 30-Day SMART Goal Milestones

Break your 90-day goal into smaller pieces for the first month:

Week 1: Decide your main SMART goals and document them
Week 2: Fix or upgrade your website basics and key pages
Week 3: Add or improve call-to-action buttons and contact forms
Week 4: Connect contact forms to email or CRM and test everything

By the end of 30 days, your online foundation is ready to turn more visitors into real jobs.

60-Day Plan: Feed Your Pipeline With Referrals And Content

Once the basics are in place, your next 30 days (Days 31-60) should focus on getting more people to actually find you and remember you.

Boost Warm Leads With SMART Referral Goals

Referrals are the lowest-cost, highest-trust leads you can get. Set a SMART goal like:

“Generate 10 new referral calls per month within 60 days.”

To support that goal:

Ask every happy customer for a review and referral
Offer a simple referral thank-you or discount on future service
Create a follow-up email that asks for feedback, a review, and referrals

For practical strategies, check out How To Get More Referrals For Small Local Business Fast. You can apply those exact tactics to your plumbing company.

Use Simple Content That Sells For You

You do not need to become a full-time blogger, but a few strong pieces of content can bring in customers month after month. Create:

A “Top 10 Emergency Plumbing Tips For Homeowners” list
A “Water Heater Replacement Guide”
A “What To Do Before Calling A Plumber” checklist

Turn these into short, helpful articles on your website. If you want a fun way to create content that ranks and converts, read What Is A Listicle And Why Your Website Desperately Needs One and adapt those ideas to plumbing topics.

Set a SMART content goal like:

“Publish two helpful plumbing articles per month for the next 90 days.”

By Day 60, you should have a stronger referral engine and at least a couple of “evergreen” pieces of content working for you online.

90-Day Plan: Scale Smart With Ads, Funnels, And Tracking

The final 30 days (Days 61-90) are about scaling what is working and cutting what is not.

Add Fuel With Smart Google Ads

If your website is ready and your tracking is in place, paid traffic can be powerful. A good SMART goal might be:

“Book 20 additional jobs per month from Google Ads by the end of 90 days with a target cost per lead that keeps us profitable.”

You can either manage this in house or work with a trusted partner. Before you throw money at ads, read 9 Reasons Small Business Should Hire A Google Ads Agency so you know what to expect and how to avoid wasting budget.

Build A Simple Sales Funnel For Your Plumbing Website

When a homeowner visits your site, what happens next? A clear sales funnel turns random clicks into booked jobs.

Some funnel ideas for plumbers:

Visitor lands on your “Drain Cleaning” page
They see proof (reviews, before-after photos, guarantees)
They see a clear offer such as “Same Day Service Available”
They click a big button to call or request service
They get a confirmation text or email and a reminder before the tech arrives

For more ideas on how to structure this, visit Sales Funnel For Small Business Website That Prints Money and adapt the funnel concepts to your plumbing services.

Track And Adjust Like A Pro

SMART goals only work if you track them. By the end of 90 days, you should know:

How many website visitors you are getting
How many calls or form submissions come from the site
How many jobs are booked from each source (referrals, Google, ads, etc.)

Set aside 30 minutes once a week to review results with your office manager or lead tech. Decide what to double down on and what to fix for the next week. Over time, this rhythm makes your business feel calmer and more predictable.

Real-World Scenario: A Two-Truck Shop Using SMART Goals

Imagine a small two-truck plumbing company:

Starting point: 15 calls per week, very up and down
Goal: 25 calls per week within 90 days

They follow this plan:

Days 1-30: Clean up their website, add clear “Request Service” buttons, and showcase 5-star reviews using tips from Best Plumbing Website Design Tips For More Calls.
Days 31-60: Start asking every happy customer for a review and referral, plus publish two simple “how to prevent plumbing disasters” articles using a listicle style.
Days 61-90: Launch a small, targeted Google Ads campaign combined with a clear website funnel and track every lead.

By the end of 90 days, their calls are more consistent, their schedule is fuller, and they finally understand which marketing efforts are actually working.

Bring It All Together: SMART Goals For Plumbing Business Growth

When you stack SMART goals for plumbing business growth with clear 30-60-90 day plans, you stop guessing and start leading. You know what you want to achieve, how you will get there, and what to adjust when things change.

If you want a website and online presence that fit into your goals instead of working against them, Digital Dream Homes can help. We build luxury plumbing websites that look incredible, load fast, and are designed to turn visitors into booked jobs.

Ready to put this 30-60-90 day blueprint to work with a site that backs it up?

Book a free strategy call with Digital Dream Homes below and let us help you hit every one of your SMART goals for plumbing business growth.

So knowing the benefits of having your own website for your plumbing business is one thing, but actually making the switch and reaping those rewards is another. But don’t worry, we’re here to help…

Hey, I'm Matt!

I know the struggles of trying to find the right solution and actually get clients online. You can spend months posting on social media, paying for ads that don’t convert, or relying on referrals that eventually dry up. I’ve been there with countless small business owners who just want something that works.

That’s why I founded Digital Dream Homes and created a system that does. My websites are built to bring in real leads using the perfect mix of design, SEO, and Google Ads. They’re built to rank, convert, and make you look like the go-to expert in your area.

If you’re ready to finally have a website that works for you instead of just sitting there, this is where it starts. In the next few sections, I’ll show you exactly how I help business owners like you attract more clients, close more sales, and scale faster online.

Benefits to expect...

Instant Rankings

Appear above your competition
for local clients searching

Guaranteed Leads

Bring in local leads with
SEO and Google Ads

Local Authority

Instant local brand recognition
to grow your business

Testimonials

Carol Lance Designation

Matthew was such a pleasure to work with on website. I look forward to learning more and using this website to generate more leads!

John Granier Designation

I am very pleased with my Digital Dream Homes website. Within one week of being live I got three leads from the website and all three turned out to be profitable!

Shannon Green Designation

Matt and his team continue to go above and beyond for me and my business. My business is growing and they always get the work done quickly! Highly recommend!

How it Works...

Step 1: Book Your Strategy Call

Click the button below to schedule a strategy call with me. This is your chance to ask any questions and share your needs, so I can ensure our solution is a perfect fit for you.

Step 2: We Handle The Details

Once you’re ready to move forward, we take it from there. From design and copywriting to setup and integrations, our team builds your new website and handles every technical detail for you. You simply provide a few basics, and we handle the rest…fast, easy, and stress-free.

Step 3: Launch & Start Getting Leads

Your new website goes live looking professional, optimized, and ready to convert. We make sure everything works perfectly on mobile, shows up on Google, and is built to capture real leads so you can focus on running your business while the site brings customers to you.

Here's What You Get...

Custom Website Design - Tailored to your brand so your business stands out
Google Optimization - Built to rank higher on Google and attract real local leads.
Mobile Friendly - Looks perfect and loads fast on every device.
Lead Capture Forms - Turn visitors into leads with simple, high-converting forms.
Fast Hosting & SSL Security - Your site runs smoothly, loads fast, and stays protected.

Done-For-You Setup - We handle every detail...you just approve and go live.
Ongoing Support - Need updates or help? We’re always one message away.
Conversion-Optimized Layouts - Designed using proven layouts that get visitors to take action.
Optional Google Ads Management - Accelerate growth with expert ad campaigns that drive traffic and calls.
Ongoing SEO & Blog Performance - Track how your posts rank and bring in leads over time.