Build Your Realtor Brand
How To Build Your Brand As A Realtor (And Actually Stand Out) Let’s face it: the real estate world is crowded. Every agent has a headshot, a business card, and an Instagram page.
Top 7 SEO Mistakes Realtors Make — And Exactly How to Fix Them (Step by Step)
If you’re a real estate agent trying to generate more seller and buyer leads online, having a well-optimized website can be the difference between a cold inbox and consistent closings. But most realtors make costly SEO mistakes without even knowing it.
In this guide, we’re going to walk you through the top 7 SEO mistakes real estate agents make and, more importantly, exactly how to fix them step-by-step. No fluff, no jargon—just what to do and how to do it.
Why It Matters:
More than 60% of homebuyers browse listings and real estate websites from their phones. If your website doesn’t look or work right on a mobile device, Google will push it down in search results—and people will bounce off it fast.
How to Fix It (Step by Step):
Go to https://search.google.com/test/mobile-friendly
Paste your website URL into the box and click “Test URL.”
If your site isn’t mobile-friendly, take action:
Log in to your WordPress dashboard.
Go to Appearance > Themes.
Choose a modern theme labeled “responsive” or “mobile-friendly” (like Astra or Hello Elementor).
Click Install, then Activate.
If you use Elementor, switch to mobile view (click the little smartphone icon in the editor).
Adjust text sizes, padding, and margins so everything looks clean and readable on a phone.
Install the plugin WP Rocket or W3 Total Cache to speed up mobile load times.
Why It Matters:
When someone searches “realtor in [Your City],” you want your website to be at the top. That only happens if you’re optimized for local SEO.
How to Fix It (Step by Step):
Go to https://google.com/business and click Manage Now.
Follow the steps to claim your business or create your Google Business Profile.
Add your full business name, phone number, address, and website URL.
Choose your category (example: Real Estate Agent).
Upload a professional profile photo and logo.
Add service areas like “Palm Beach, Delray Beach, Boynton Beach.”
Write a detailed description using phrases like “buying and selling homes in Delray Beach.”
Ask past clients for Google reviews to build trust.
On your website, add your full Name, Address, Phone Number (NAP) in the footer and make sure it matches your Google profile.
Why It Matters:
If you aren’t using the right search terms (“keywords”), Google won’t know who to show your site to. You’re invisible to your ideal clients.
How to Fix It (Step by Step):
Go to https://neilpatel.com/ubersuggest/.
Type in a phrase like “homes for sale Delray Beach” or “best realtor in Palm Beach.”
Look at the list of keywords people are searching for.
Make a list of 5-10 long-tail keywords. Example:
“3-bedroom homes in Boca Raton near schools”
“how much is my Delray Beach home worth”
Use these keywords in:
Page titles
Blog post headlines
Image alt text
Meta descriptions (see Mistake #6)
Why It Matters:
Google rewards unique content. If your property pages just copy and paste MLS data, you’ll get ignored by search engines.
How to Fix It (Step by Step):
Go to each listing page on your website.
Rewrite the description with local flavor. For example:
“Walkable to Pineapple Grove and only 2 miles from the beach.”
“This 4-bedroom home sits in a quiet, family-friendly neighborhood in West Delray.”
Add details your MLS feed may not include:
What kind of buyers it’s perfect for
Nearby attractions
Recent upgrades
Start a blog and write one new post per week:
Go to WordPress Dashboard > Posts > Add New
Use a headline like: “Top 5 Neighborhoods in Boca Raton for Young Families”
Write 300-500 words of helpful content
Include at least one keyword from your list
Why It Matters:
Google wants websites to be fast, secure, and easy to crawl. Broken links or slow speeds will drag down your rankings.
How to Fix It (Step by Step):
Go to https://ahrefs.com/webmaster-tools (free account).
Run a full site audit.
If you see broken links:
Go to WordPress > Plugins > Add New
Search for “Broken Link Checker”
Install and Activate it
Let it scan your site and fix or remove bad links
If your site is slow:
Compress large images using https://tinypng.com
Install a speed plugin: WP Rocket or W3 Total Cache
Switch to faster hosting (like SiteGround or Hostinger)
Why It Matters:
When someone sees your site in Google search results, the meta title and description are the first things they read. If it’s boring or blank, they’ll scroll right past.
How to Fix It (Step by Step):
Go to WordPress > Plugins > Add New
Search “Yoast SEO” and click Install, then Activate
Edit any page or blog post
Scroll down to the “Yoast SEO” section
Write a title like:
“Homes for Sale in Delray Beach | Jane Smith Realtor”
Write a description like:
“Browse Delray Beach homes. Get expert help from a local real estate agent who knows the Palm Beach market inside and out.”
Make sure every page and blog post has a unique title and description
Why It Matters:
If you don’t know what keywords, pages, or blog posts bring traffic, you can’t improve your site or get better results.
How to Fix It (Step by Step):
Go to https://analytics.google.com and sign up for Google Analytics (GA4)
Follow the setup steps and copy the tracking ID
In WordPress:
Go to Plugins > Add New
Search for “GA Google Analytics”
Install and Activate it
Paste your tracking ID in the settings
Then, go to https://search.google.com/search-console
Add your website
Submit your sitemap (usually at yoursite.com/sitemap.xml)
After a week or two, start checking:
What pages people visit most
What keywords you’re ranking for
How people find your site
Most realtors think SEO is a mystery, but it’s really just a list of small steps that add up to big results. When you follow the steps in this post, you’re doing more than 90% of your competition ever will.
And if you want a professional website already built to avoid all 7 of these mistakes, check out what we do at Digital Dream Homes. We help agents like you build a real, profitable online presence—without the tech headache.
Let’s make your name show up on Page 1 of Google where it belongs.
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