SEO Audit Checklist for Realtors: Your Step-by-Step Guide to Better Rankings

If you’re a real estate agent wondering why your beautifully designed website still isn’t bringing in leads, chances are it’s not an appearance problem—it’s an SEO problem. Just like staging a home can make or break a sale, optimizing your website for search engines can make or break your digital success.

At Digital Dream Homes, we build luxury websites that don’t just look good—they perform. And that performance starts with a solid SEO foundation. So today, we’re giving you our complete SEO audit checklist for realtors to help you uncover hidden issues and make your website irresistible to Google and local home buyers alike.

Let’s dive in.

1. Check Your Website’s Indexing Status

Before anything else, make sure Google can actually see your website.

How to check:

• Search site:yourdomain.com in Google. If no results appear, your site isn’t indexed.

• In WordPress, go to Settings → Reading and make sure “Discourage search engines” is unchecked.

Fix it:
If your site isn’t showing up, submit it to Google Search Console and request indexing.

Bonus Tip: If you’ve cloned a site or switched domains recently, double-check that your sitemap has been updated.

2. Evaluate Your Page Titles and Meta Descriptions

Think of these as your first impression on Google. Every page should have a unique title and compelling meta description.

Questions to ask:

• Does each page contain your city and the keyword “Realtor” or “Real Estate Agent”?

• Is your homepage title something like “Top Realtor in [Your City] | Jane Smith Homes”?

Why it matters:
Optimized titles and descriptions can increase click-through rates. According to Backlinko, pages with compelling meta descriptions get up to 5.8% more clicks than those without.

Need help structuring these? Our post on Real Estate SEO Best Practices walks you through it step by step.

3. Analyze Page Speed and Mobile Friendliness

If your website loads like it’s on dial-up, you’re losing clients. A slow or clunky mobile site is a conversion killer.

Tools to use:

• Google PageSpeed Insights

• GTmetrix

• Mobile-Friendly Test by Google

What to fix:

• Compress large images

• Minimize plugins

• Use a fast, reliable host (we recommend the ones in our Best Hosting for Real Estate Websites guide)

Nerdy stat: 53% of mobile users will bounce if a page takes longer than 3 seconds to load.

4. Review On-Page SEO for Key Pages

You need more than just a homepage. Make sure your most important pages are structured to rank.

Must-optimize pages:

• Homepage

• “Buy with Me” or Listings Page

• “Sell with Me” or Home Value Page

• About Page

• Contact Page

Checklist:

• Clear H1 (only one per page)

• Use keywords naturally in the first 100 words

• Internal links to other relevant pages

• Alt text on all images

Need inspiration? Check out our post on Real Estate Landing Page Optimization for layout and content ideas that convert.

5. Audit Your Local SEO Elements

If you’re not dominating your neighborhood online, someone else will. Local SEO is your secret weapon.

Top priorities:

• Optimize your Google Business Profile (GBP)

• Ensure NAP (Name, Address, Phone) is consistent across the web

• Use keywords like “Realtor in [Your City]” on your site

Want to go deeper? You’ll love our deep dive in Local SEO for Real Estate Agents where we explain how to outrank Zillow and dominate local searches.

6. Scan for Broken Links and 404 Errors

Imagine inviting someone to an open house, then giving them the wrong address. That’s what a broken link feels like to your website visitors—and Google.

Tools to use:

• Screaming Frog SEO Spider

• Ahrefs (or their free broken link checker)

• Rank Math or Yoast SEO plugin

Quick fix:
Set up 301 redirects for any broken links or old URLs. Don’t just delete pages without redirecting them.

7. Inspect Your Content Quality

Google rewards helpful, unique content. It’s not about cramming in keywords—it’s about offering value.

Ask yourself:

• Do you have helpful blog posts?

• Are you targeting longtail keywords like “moving to [Your City]” or “how to sell your home fast in [Your City]”?

• Is your content written like a human who genuinely cares about helping people?

We wrote Real Estate Blog Post Ideas for agents just like you. Use it to brainstorm blog content that brings in traffic.

8. Check for IDX Integration and Lead Capture

This one’s big. You need IDX if you want your site to compete on listings.

Must-have elements:

• Integrated IDX that shows up in Google results

• Search filters for buyers

• Lead capture popups or smart forms on listing pages

Want the full rundown? Read What Is IDX and Why It’s Crucial for Modern Agents for a plain-English explanation of what it is and why you need it.

Pro Tip: IDX alone doesn’t cut it. Pair it with a Home Value Tool like we explained in How to Capture Seller Leads with a Home Value Tool to attract listings too.

9. Ensure Your Site Is Secure and Accessible

Google favors secure and accessible websites. If your site doesn’t have HTTPS, it’s time to upgrade.

Checklist:

• SSL certificate installed

• Clear, simple navigation

• Alt text on all images

• Keyboard navigation works (especially important for ADA compliance)

10. Set Up Tracking and Reporting

How will you know what’s working if you’re not measuring anything?

Must-have tools:

• Google Analytics

• Google Search Console

• Call tracking software (if you’re running ads or have a CRM)

Track things like:

• Bounce rate

• Pages per session

• Search queries bringing in traffic

• Contact form submissions

If this sounds overwhelming, we’ve got your back. At Digital Dream Homes, we handle all of this and more.

Final Thoughts

If you’re serious about attracting more buyers and sellers online, this SEO audit checklist for realtors is your roadmap. But like any great listing agent knows, success is in the details—and if you’d rather spend your time closing deals than decoding search engine algorithms, we get it.

Let us do the heavy lifting.

👉 Book a free consultation today and we’ll show you exactly how to optimize your online presence, turn your website into a lead magnet, and make sure your name is the one sellers think of first.

Your dream website is just the beginning. Let’s build your digital empire, one optimized page at a time.