5 Content Marketing Ideas For Plumbers That Get You More Calls

The tricks learned in this video and blog post have gotten one of our clients an average of one new lead per day!

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Content marketing for plumbers is one of the simplest ways to get your phone ringing with better jobs, not just price shoppers. When you consistently publish helpful blogs, videos, and guides, you show up on Google when homeowners are searching for answers and you become the trusted expert in your town instead of “just another plumber.”

Want a website that makes you money? Book a strategy call with Digital Dream Homes now.

Content Marketing For Plumbers: Why It Works So Well

Here is the short version: content marketing is just answering your customers’ questions in public. Blog posts, service pages, short videos, and FAQs all turn into little digital billboards that can show up in Google, on social media, and in email.

A few reasons this works insanely well for plumbing businesses:

Companies that blog generate around 67% more leads than companies that do not.
Small businesses that blog can see up to 126% more lead growth compared to those that do not blog.
Content marketing can generate about 3 times more leads than traditional marketing while costing about 62% less.

For a local plumber in the United States, that means your “How to fix a running toilet” article, your “What to do when the water heater leaks” video, and your “Winter plumbing checklist” download can quietly bring in new customers every month.

If your website is not set up properly yet, start by reading how to create a professional website for your small business. That gives your content a solid home base before you start publishing.

What Content Marketing For Plumbers Actually Looks Like

You do not need to be a writer or a YouTuber to make this work. You just need to turn your everyday jobs into simple, helpful content.

Here are practical examples of content that works for plumbers:

Problem solving guides
- “Why Is My Water Heater Knocking At 2 A.M.?”
- “What To Do When Your Kitchen Sink Smells Like Sewage”
Seasonal checklists
- “Fall Plumbing Checklist To Avoid Holiday Emergencies”
- “How To Protect Pipes During A Hard Freeze”
Cost and comparison posts
- “Tank vs Tankless Water Heater: What Makes Sense In [Your City]?”
- “How Much Does A Main Line Replacement Really Cost?”
Local, trust building stories
- “How We Saved A Local Restaurant From A Full Week Shutdown”
- “3 Times A Second Opinion Saved Our Customers Thousands”

Each of these posts can link back into your main sales funnel. If you do not have a funnel yet, check out sales funnel for small business website that prints money to see how your blogs can feed a steady stream of booked jobs.

Step By Step Content Plan For A Local Plumbing Company

Let’s keep this realistic and doable around real jobs and emergency calls.

1. Pick 3 to 5 core topics

These should match the services that make you the most profit:

Water heaters
Drain cleaning and main line work
Leak detection and slab leaks
Bathroom and kitchen repipes
Emergency 24/7 service

2. Turn your most common questions into blog posts

Think about what customers ask on the phone every day:

“Is this an emergency or can it wait?”
“Should I repair or replace?”
“Why is this happening again?”

Each question is a perfect blog post, short video, or FAQ.

3. Post at a consistent, simple pace

You do not have to blog every day to win. Even 2 to 4 posts per month can make a big difference over a year, especially when paired with a strong website and Google Business Profile.

4. Add internal links that keep people moving

Inside each blog, you should:

Link to your main service pages
Link to at least one related blog post
Point people toward your free estimate or contact page

If you want ideas for what to write, read what is a listicle and why your website desperately needs one and turn your knowledge into simple “5 reasons” or “7 signs” style posts.

Turning Website Visitors Into Calls And Referrals

Great content is not just for Google. It also makes your other marketing work better.

Here is how content marketing plugs into the rest of your plumbing business:

Referrals get easier
When someone says “My friend is a plumber, here is his website,” your blog gives you instant credibility. To boost this even more, pair your content with the strategies in how to get more referrals for small local business fast.
Google Ads convert better
If you ever run Google Ads, landing search traffic on a rich blog and a strong service page can dramatically increase the percentage of people who call. That is one of the reasons agencies love pairing content with ads like those mentioned in 9 reasons small business should hire a Google Ads agency.
Your website becomes a 24/7 salesperson
A beautiful, fast website with well written blogs and clear calls to action is one of the easiest unfair advantages you can give yourself. If your current site is dated, start with best plumbing website design tips for more calls to get your design dialed in.

In real life, this might look like a homeowner in your city searching “water heater leaking from bottom” at 10 p.m., landing on your blog, reading your quick checklist, and then tapping your click to call button because you look like the calm expert who does this every day.

Simple Weekly Content Schedule For Busy Plumbers

You do not need a giant marketing department. Here is a simple schedule a solo plumber or small team can follow.

Weekly content plan idea

Monday: Write a short 700 word blog answering a common question
Tuesday: Record a quick 3 to 5 minute video explaining the same topic
Wednesday: Post a before and after photo from a recent job with a short story
Thursday: Share your blog and video to Facebook and your email list
Friday: Update your Google Business Profile with a short tip and a link to your content

Keep your tone simple, friendly, and a little nerdy. If you love talking about water pressure, camera inspections, or tankless systems, let that enthusiasm show in your posts. People can feel it.

Over time, your website becomes a library of helpful content that keeps working for you even when you are out on a job.

Final Thoughts: Content Marketing For Plumbers That Actually Gets Results

Content marketing for plumbers is not about writing fancy essays. It is about turning your daily experience into clear, helpful guides that homeowners can find when they need you the most.

With a strong website, consistent content, and clear calls to action, you can:

Show up higher in local search
Educate customers before they ever call
Win better, higher value jobs
Build trust that your competitors cannot copy overnight

If you would like help building a high converting plumbing website and a content plan that fits your real life schedule, Digital Dream Homes is here to make it easy.

So knowing the benefits of content marketing for your plumbing business having your own website is one thing, but actually making the switch and reaping those rewards is another. But don’t worry, we’re here to help…

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