Your Monthly Website Checklist for Realtors: Keep Clients Coming Back and Google Happy

website checklist for realtors to rank on google

If you’re a real estate pro who relies on your website to attract, engage, and convert leads, it needs more than a pretty homepage. It needs upkeep. Regular, strategic, nerdy upkeep that keeps your digital storefront fast, findable, and full of reasons to contact you.

Think of your website like a luxury listing. Gorgeous, yes. But if no one’s cleaning the windows, testing the lights, or refreshing the landscaping, it stops turning heads and starts gathering dust. A repeatable monthly website checklist for realtors keeps everything polished so buyers and sellers stick around and take action.

Below you’ll find the complete plan, plus examples, benchmarks, and quick wins you can knock out in under an hour.

The quick-glance checklist

  • Verify listings are current, complete, and indexed

  • Rotate homepage hero, CTA, and featured social proof

  • Test mobile experience on at least two phones and one tablet

  • Publish or refresh one blog post targeting a local long-tail keyword

  • Submit new URLs to Search Console and review performance

  • Fix broken links and slow pages

  • Refresh on-page SEO, internal links, and schema

  • Update Google Business Profile and respond to reviews

  • Click every CTA and form to confirm leads reach your CRM

  • Plan next month’s content and promotions

Ready to go deeper and grab the details you can hand to an assistant or VA? Let’s dive in.

1) Listings audit: active, accurate, and SEO-ready

You wouldn’t hand out a flyer with last month’s price. Give your listing pages the same respect.

Each month, confirm:

  • Active listings are visible, properly categorized, and linked from your homepage and neighborhood pages

  • Sold and off-market listings are archived to a “Sold” collection with dates and neighborhoods for long-tail SEO

  • Photos are optimized. Aim for under 250 KB per image with descriptive file names like 123-oak-st-austin-kitchen.jpg

  • Essential fields are present: price, beds, baths, sq ft, neighborhood, school district, HOA details, and walkability highlights

  • On-page basics are set: one H1, unique title tags around 55 characters, meta descriptions around 155 characters, and alt text that describes the room or angle

Real-world scenario: Maya in Denver had stunning photography, but images were 3 to 5 MB. After compressing and lazy-loading, her property pages loaded under two seconds and her showing requests increased the next week. Correlation is not always causation, but fast pages get more love.

2) Homepage refresh: make your front door irresistible

Your homepage is prime digital real estate. Keep it timely and focused.

Do this monthly:

  • Rotate the hero section to match the season or a new flagship listing

  • Swap in a fresh testimonial with a headshot and neighborhood. Social proof is stronger with faces

  • Validate that the primary CTA matches your current goal. If you want consultations, the button should say so

  • Add a short “Market Snapshot” block with one or two data points and a link to your blog post for deeper insight

  • Re-order navigation based on priorities. If you’re pushing relocations, move that to the top menu

Pro tip: Use a heatmap tool for one week to see where people click and scroll. If the most-clicked element is your logo, your CTAs need clearer contrast or placement. For more conversion tips, bookmark landing page best practices for agents.

3) Mobile experience test: the thumb wins

Most home shoppers research on mobile at some point, and many will discover you there first. Treat phones like the main event, not the afterthought.

Each month:

  • Open your site on two phones and a tablet. Try a smaller iPhone and a larger Android to cover different viewports

  • Fill out every form with your thumb. Check spacing, input labels, and autocomplete

  • Test your menu, property filters, map search, and mortgage calculator

  • Verify buttons are at least 44 px tall so they are easy to tap

  • Make sure address links trigger the map app and phone numbers trigger a call

Benchmarks worth aiming for:

  • Largest Contentful Paint under 2.5 seconds

  • Interaction to Next Paint under 200 ms

  • Cumulative Layout Shift under 0.1

Need speed wins without a developer? Start with real estate website speed optimization.

4) Blog update: educate, don’t decorate

A living blog signals freshness to Google and value to clients. You do not need to be a novelist. You need to be helpful.

Post ideas that work for Realtors:

  • “What 800K Buys In [Your City] This Month” with three active examples

  • “The Hidden Costs Of New Construction In [Neighborhood]”

  • “5 Staging Tweaks That Add Visual Square Footage”

  • “First 7 Days On Market: The Checklist We Use For Every Listing”

  • “Quarterly Mortgage Snapshot For [Your City] Buyers”

Structure each post with a simple template:

  • Clear title that includes your city or neighborhood

  • 2 to 3 scannable subheads

  • A table or bullets for fast reading

  • Internal links to related content

  • A single, obvious CTA

Time saver: Refresh an older post by updating screenshots, adding 2025 data, and improving the intro. Then change the publish date. It’s the content version of repainting a front door.

5) Lead capture and forms: no leaks in the pipeline

A form that fails is invisible revenue slipping away quietly. Click every CTA on your site this month.

Checklist:

  • Submit each form with a test email and confirm the thank-you page loads

  • Verify notifications reach the right inbox and your CRM

  • Check calendaring tools for time zone accuracy and availability

  • Test your chat widget’s first response and handoff rules

  • Review your lead magnets. If the best performer is a stale PDF, replace it with a concise checklist or calculator

Need ideas for high-converting offers? Try lead magnets that actually convert for agents.

6) Analytics and Search Console: measure what matters

You do not need a PhD to pull insights that drive action. In under 20 minutes, you can learn what to double down on next month.

Look for:

  • Top pages by traffic and by conversions. If a neighborhood guide brings visitors but not leads, add a stronger CTA

  • Search queries that already show you on page two. These are prime candidates for quick wins with internal links and a content refresh

  • Exit pages where people bail. Add a contextual CTA or a related links module

  • Device mix. If mobile is over 70 percent, optimize your forms and keep copy tight

Workflow tip: Create an “Opportunities” note where you drop quick ideas while you review data. You will thank yourself later.

website checklist for real estate agents to perform monthly for best results

7) Speed and technical health: fix slow, broken, or bloated

Few things send visitors back to search results faster than a page that drags or a link that dies.

Monthly tasks:

  • Run a site crawl to catch 404 errors, redirects in chains, and missing meta tags

  • Test a sample of pages with a performance tool and screenshot your scores so you can track improvement

  • Compress images, defer non-critical scripts, and remove plugins you are not using

  • Turn on lazy loading for galleries and videos

  • Confirm your SSL certificate is valid and your CMS and plugins are up to date

If IDX feeds power your listings, set a reminder to verify the feed is syncing correctly and that expired properties are not lingering. For a deeper dive, save IDX integration explained.

8) Refresh your on-page SEO and internal links

Give search engines and humans a clear path to your most valuable pages.

Do this:

  • Update title tags and meta descriptions that are duplicated or too long

  • Link new posts to your top neighborhood pages and vice versa

  • Add descriptive anchor text. “See our Queen Anne Tudor market guide” beats “click here”

  • Use FAQs at the bottom of key pages to target common questions with concise answers

  • Add or verify local business schema and product or article schema where relevant

Fast win: Add an internal link from any high-authority page on your site to one that sits on page two of search results. That small nudge often moves the needle.

For a clean framework, keep on-page SEO for realtors handy.

9) Local presence and reviews: earn trust before hello

Google Business Profile, Zillow, Realtor.com, Facebook, Yelp. These listings often appear before your site does. Keep them in sync.

Monthly checklist:

  • Confirm NAP data matches your website exactly

  • Add a fresh photo or short video

  • Post one update that highlights a recent sale, market stat, or client story

  • Respond to every new review with gratitude and specifics

  • Flag and resolve any questions posted by users

Practical example: After adding a weekly photo and a short “What’s new in [Neighborhood]” post, a Charlotte agent saw more clicks to her website from Google Business Profile than from Instagram for the first time.

Want a playbook for Maps success? See local SEO for Realtors: how to dominate Google Maps.

10) CTA and A/B testing: say the magic words

Small wording tweaks can unlock a lot of action.

Test ideas:

  • “Get Your Home’s Value” versus “Free 2-Minute Home Value Estimate”

  • “See Homes In [Neighborhood]” versus “Browse All [Neighborhood] Listings”

  • “Book A Strategy Call” versus “Plan Your Move In 15 Minutes”

Keep your tests simple. Change one element at a time and give it enough traffic to be confident. Document the winner. Then apply the lesson across the site.

For better landing pages, check landing page best practices for agents.

11) Accessibility, compliance, and trust signals

Accessibility helps users and search engines, and it is simply the right thing to do.

Monthly checks:

  • Every image has alt text that describes content, not just keywords

  • Link text makes sense out of context

  • Form fields have labels and visible error states

  • Color contrast meets WCAG recommendations

  • Your privacy policy and terms are current, and cookie notices work properly

  • Your footer displays brokerage information and license numbers where required

Trust is also visual. Display association badges, local awards, and media logos only if they are current. Old badges feel like expired listings.

12) Content promotion and cross-channel alignment

Do not publish and pray. Promote with purpose.

Ideas:

  • Turn a blog post into a carousel for Instagram and a short video for Reels or TikTok

  • Email a two-paragraph summary to your list with a strong CTA back to the post

  • Add UTM tags to every promotional link so you can see what drives results

  • Share a quick stat and chart from the post on LinkedIn with a link to your market guide

For a full plan, grab content marketing for real estate agents.

13) Plan next month before this one ends

Momentum is a habit. Ten minutes of planning saves hours of scrambling.

Before you log off:

  • Pick a primary goal. Leads, showings, or newsletter signups

  • Choose one content piece that supports the goal

  • Schedule one homepage tweak and one testimonial swap

  • Note a season-specific promotion. Relocation season, school calendar, or holiday moves

If a VA helps you, paste this list in your project tool and assign due dates. Your future self will be very pleased.

Real-world examples you can copy

  • Neighborhood guides that rank: Build a consistent template with schools, commute times, recent sales, and a simple map. Link each guide from your homepage and from related listings

  • Sold archives that convert: Create a page called “Recent Sales in [City]” and tag each sold property by neighborhood and price band. Add a CTA to request a custom market report

  • Market update that people save: One chart, three stats, and your take on what that means for buyers and sellers this month. Keep it skimmable. Close with “Want the version for your street?”

Helpful benchmarks and targets

  • One blog post or guide per month that targets a long-tail keyword such as “best neighborhoods for first-time buyers in [City]”

  • Hero image under 250 KB and no more than one autoplay video per page

  • Title tags around 50 to 60 characters and unique on every page

  • Meta descriptions around 140 to 160 characters that include a benefit and location

  • Core Web Vitals in the “Good” range for your key templates

  • At least two fresh photos or one post per month on Google Business Profile

  • Reply to reviews within 72 hours

  • One A/B test per month on a high-traffic page

FAQ: monthly website checklist for realtors

How long does this checklist take each month?
Plan on two focused hours if your site is already in good shape. First few months may take longer while you clean up technical debt.

What if I do not have time to blog?
Refresh an older post with new data, add internal links, and update the publish date. Or create a short neighborhood guide. Depth wins, but consistency wins more.

Do I need expensive tools?
No. Start with Google Analytics and Search Console. Add a crawler, a speed test tool, and a basic heatmap when you are ready.

Is social media a substitute for my website?
It is a supplement. Algorithms change. Your website is the only platform you truly control and the best place to convert attention into appointments.

Your website is a living, breathing marketing machine

Treat your site like a static brochure and it will sit quietly, doing nothing. Treat it like the business-generating powerhouse it can be, follow this monthly website checklist for realtors, and it will work for you around the clock. Every tiny improvement compounds. Every page that loads faster earns a little more trust. Every clear CTA makes it easier for someone to say yes.

If this felt like a lot, you are not wrong. That is exactly why Digital Dream Homes exists. We build luxury real estate websites that look incredible and perform like top producers, then we help you keep them humming.

Let’s build you a site that sells while you sleep

Want a site that does more than look pretty? Book a free consultation with Digital Dream Homes. We will audit your current setup, show you quick wins, and map a plan to turn your website into your hardest working marketing asset.

Book your free consultation with Digital Dream Homes today and turn more online visitors into real-world clients.

Picture of Matt Pieczarka

Matt Pieczarka

Matt is the founder and CEO of Digital Dream Homes. He loves building websites and working with his clients personally to achieve a common goal. He is currently working on building a CRM that integrates the top two most visited platforms on the planet (Facebook and Google) with lead generation and websites.

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