Email Marketing For Plumbers: Stay Booked Solid All Year

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If you are wondering whether email marketing for plumbers is worth the effort, here is the truth. You already paid to win that customer once. Email is how you keep them close, remind them you exist, and turn one clogged drain into a lifetime of calls and referrals.

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Why Email Marketing For Plumbers Is A Secret Growth Weapon

Email is still one of the highest ROI marketing channels on the planet, with many businesses seeing around 36 dollars back for every 1 dollar spent on email campaigns.

On top of that, nearly 69 percent of consumers say email is their preferred way to hear from brands, which is perfect for a local service like plumbing.

For a plumber, this means a simple, consistent email plan can:

Keep your name top of mind when pipes burst at 11 pm
Turn one job into repeat business and referrals
Help you fill slow days with tune ups, inspections, and special offers

If your emails are sending people back to a boring or outdated site, you will waste clicks. That is why many local pros start by leveling up their website with guides like How To Create A Professional Website For Your Small Business and Best Plumbing Website Design Tips For More Calls before they turn on serious email campaigns.

Step 1: Build A Simple Email List From Real Customers

You do not need a huge list. You need a high quality list of people who already know, like, and trust you.

Start with:

Invoices and receipts
- Add a checkbox that says: “Yes, send me helpful plumbing tips and occasional discounts.”
Online booking forms
- Make email required and tell people they will get appointment reminders and maintenance tips.
Website lead forms and funnels
- Pair your forms with a strong offer, like a “Home Plumbing Checkup Checklist.” A funnel built like the ones in Sales Funnel For Small Business Website That Prints Money makes this process smooth and automatic.

Remember, only email people who gave permission. They will open more, click more, and stay with you longer.

Step 2: Send The Right Emails At The Right Time

Studies show that sending 5 to 8 emails per month often delivers the best ROI across industries.

For a plumber, a simple monthly schedule could look like this:

Maintenance Tip Of The Month
- Example: “3 ways to stop that dripping faucet from turning into a disaster.”
Seasonal Reminder
- Winter: “Protect your pipes from freezing.”
- Summer: “Water heater tune up before holiday guests arrive.”
Customer Story Or Case Study
- Share a real job where you saved a homeowner from a huge water damage bill.
Offer Or Promotion
- “Existing customers get 15 percent off drain cleaning this month.”

One real world example:
A small three truck plumbing company in a cold climate could send a “Frozen Pipe Prevention Checklist” each November. Even if only 2 to 3 percent of customers book a winter inspection, that is dozens of easy, profitable jobs each year driven purely by staying top of mind.

Step 3: Make Emails That People Actually Want To Open

Email works when it is helpful first and promotional second. Around 64 percent of small businesses already use email to talk to their customers, so you have competition in the inbox.

Use these simple rules:

Clear subject lines
- “Quick water heater check before it fails”
- “5 minute bathroom leak checklist”
Short, scannable content
- 2 to 4 sentences per paragraph
- Bullet points for steps and checklists
One main call to action
- “Tap here to book your inspection”
Add video when possible
- Including video in email can boost click through rates by up to 300 percent.
- A 60 second selfie video explaining a tip can beat a long essay.

If you want your emails to drive more referrals on autopilot, pair them with ideas from How To Get More Referrals For Small Local Business Fast and sprinkle in simple “forward this to a friend” prompts.

Step 4: Use Automation To Stay Top Of Mind All Year

You do not have time to manually type every email from the truck. The magic is in automation.

Here is a basic automated plumbing email journey:

New Customer Welcome Series
- Email 1: “Thanks for trusting us” with a recap of the work and a care tip.
- Email 2: “Meet your go to plumber” introducing your team and service area.
- Email 3: “What to do in an emergency” plus your after hours number.
Review Request Email
- Sent 2 to 3 days after the job is complete.
- Makes it easy for customers to leave a Google review with one click.
Check In Series
- 6 months later: “Everything still draining ok?”
- 12 months later: “Annual home plumbing checkup reminder.”

Personalized email sequences like this are a major driver of repeat business, and research shows that personalized email marketing makes customers about 33 percent more likely to stay loyal to a brand.

If you want those automated journeys to point to the right content, it helps to fill your site with useful articles, such as What Is A Listicle And Why Your Website Desperately Needs One that you can link inside your emails.

Step 5: Tie Email Into Your Website, Google, And Ads

Email gets even stronger when it works together with your other marketing.

Website
- Every email should send people back to a clean, modern website that looks like it belongs to the best plumber in town. If your site still feels old, start with Best Plumbing Website Design Tips For More Calls.
Google Business Profile and Google Ads
- Use email to ask happy customers for reviews, which boosts your local SEO and can lower your ad costs.
- When you are ready to step on the gas, pair your email list with strategies from 9 Reasons Small Business Should Hire A Google Ads Agency so you show up when people search right before they call.
Sales funnel
- Use emails to push people into a simple funnel with lead magnets, booking pages, and thank you pages similar to what you see in Sales Funnel For Small Business Website That Prints Money.

This is how you turn one email list into more calls, more reviews, and more repeat jobs.

Conclusion: Email Marketing For Plumbers That Keeps You Booked

When done right, email marketing for plumbers is not spam. It is a friendly tap on the shoulder that says, “Remember us when something leaks, clogs, or breaks.” It keeps you top of mind, strengthens relationships, and multiplies the value of every single customer you work with.

So knowing the benefits of email marketing and having your own website for your plumbing business is one thing, but actually making the switch and reaping those rewards is another. But don’t worry, we’re here to help…

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