The Google Profile Playbook That Gets Plumbers More Jobs

The tricks learned in this video and blog post have gotten one of our clients an average of 4 new organic calls per week!

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If you are looking for practical Google Business Profile tips for plumbers, you are already ahead of most of your competitors. Your GBP (the old “Google My Business”) is often the first thing homeowners see when their water heater explodes or a pipe bursts at 11:47 PM. Showing up high in the map pack, with a clean profile and strong reviews, can be the difference between a slow week and a booked-out schedule.

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Google Business Profile Tips For Plumbers: Why It Matters

Google has said that over 46% of all Google searches have local intent, meaning people are searching for services “near me” and in specific cities. For plumbers, that means your Google Business Profile is not optional. It is your new storefront.

If your profile is incomplete, outdated, or inconsistent, Google is less likely to show you to homeowners when they are desperate for help. A tight profile, clear photos, and great reviews help you show up more often and get more calls.

Step 1: Set Up And Verify Your Google Business Profile Properly

If you have not already claimed your profile, do this first. Go to google.com/business and start creating your profile. It will take you 5 minutes and it is all fill in the blank. What is your business name, location, phone number, hours, etc.

Make sure you:

Use your real business name (no keyword stuffing like “Best Cheap Plumber Tampa 24/7”)
Use this formula for more views (Your Company Name) – (Your Main City) Plumbing Service 24/7
Enter a single, consistent address and phone number
Choose the most relevant primary category, usually “Plumber”
Add additional categories like “Drainage service” or “Water heater installation service” if relevant

Once verified, double check that your website, phone number, and hours match what you have on your site. If you do not yet have a professional site, read How To Create A Professional Website For Your Small Business for a simple roadmap.

Step 2: Use Smart Keywords In Your Profile Content

You do not need to be an SEO nerd to get this right. You just need to speak the language your customers use.

In your business description, mention:

Your service areas
Your key services
Problems you solve

For example:

“ABC Plumbing is a licensed plumber serving Phoenix, Scottsdale, and Mesa. We specialize in emergency plumbing, tankless water heater installation, leak detection, and drain cleaning for homeowners and small businesses.”

This hits natural keywords like “licensed plumber,” “emergency plumbing,” and city names without sounding robotic.

The same is true on your website. For deeper website SEO, check out Best Plumbing Website Design Tips For More Calls so your site and GBP work together, not against each other.

Step 3: Add High Quality Photos And Short Videos

Google has shared that businesses with photos get more clicks and direction requests than those without. Multiple studies show that listings with more photos tend to receive more engagement and calls.

For a plumbing business, you should add:

Logo: Clear and easy to read
Team photos: You and your techs in uniform, smiling and looking trustworthy
Before and after shots: Repipe jobs, new water heaters, clean installations
Truck photos: Branded trucks or vans in front of real homes

Bonus points if you add short vertical videos showing:

A tech explaining a common issue like a clogged main line
A quick walkthrough of a neat, organized truck
A “day in the life” clip on a job

Homeowners want to see real humans, not stock photos. It builds trust and helps them feel comfortable calling you.

Step 4: Get More Google Reviews The Right Way

Reviews are one of the biggest ranking factors in the local map pack, and they heavily influence whether someone calls you or the next plumber on the list.

A simple review system can look like this:

After every completed job, your tech says:
“If I took good care of you today, would you mind leaving us a quick Google review? It really helps local families find a plumber they can trust.”
Text or email a direct review link before you leave the driveway.
Follow up with one gentle reminder if they have not reviewed after 2–3 days.

Aim for:

Steady reviews every month, not just big bursts
Responses to every review, good or bad
Keywords in your responses, for example:
“Thanks for trusting us with your water heater repair in Orlando, Lisa. We are glad we could get your hot water back the same day.”

Happy customers are also a great source of referrals. To turn them into a referral machine, read How To Get More Referrals For Small Local Business Fast and plug those ideas into your plumbing operation.

Step 5: Use Google Business Profile Posts Every Week

Most plumbers ignore GBP posts, which is great news for you. Posting weekly sends Google a signal that your business is active and engaged.

You can use posts to share:

Seasonal promos like “Free camera inspection with any drain cleaning in March”
Educational tips like “3 signs your water heater is about to fail”
Before and after photos of a recent job
Links to blog posts on your website

This is where your content strategy ties together. If you add helpful list-style articles on your site, such as “7 emergency plumbing tips every homeowner should know,” you can feature them in posts. For inspiration, see What Is A Listicle And Why Your Website Desperately Needs One and adapt those ideas for your plumbing blog.

Step 6: Connect Your Website, Sales Funnel, And Google Ads

Your Google Business Profile does not live in a vacuum. It should feed into a simple, high converting funnel:

Homeowner searches “plumber near me”
Your GBP appears in the top three
They click through to a fast, mobile friendly website
They see clear calls to action like “Call Now” and “Request Service”
They submit a form or tap to call

If you run Google Ads on top of that, you can show up multiple times on the first page and dominate visibility. For a small service area, even a modest ads budget can pay off if it is managed well. To see how that works, read 9 Reasons Small Business Should Hire A Google Ads Agency and imagine those benefits applied directly to your plumbing business.

Your site itself should act as a funnel, not just a digital brochure. If you want to understand how to turn website visitors into booked jobs, check out Sales Funnel For Small Business Website That Prints Money and adapt the same structure for plumbing leads.

Step 7: Track Results And Keep Improving

Optimizing your Google Business Profile is not a one-and-done job. Inside your GBP dashboard, you can see:

How many calls came from your listing
How many people requested directions
Which photos get the most views
What keywords people used to find you

Check these at least once a month. If you see that “water heater repair” gets tons of searches, create more photos, posts, and website content around that service. If you notice calls spike after posting more frequently, keep that rhythm going.

Over time, your GBP turns into a real asset that keeps paying you every single week.

Final Thoughts: Turn Your Google Business Profile Into A Plumber Lead Machine

If you follow these Google Business Profile tips for plumbers, you will be miles ahead of other local plumbers who set their listing up once and never touch it again. A complete profile, strong reviews, great photos, consistent posts, and a high converting website can transform your GBP from a static listing into a reliable lead machine.

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