How to Get More Referrals Online: The Modern Realtor's Guide to Going Viral in a Good Way

Referrals are the lifeblood of a thriving real estate business. But in today’s digital-first world, referrals don’t just come from neighbors or networking events anymore. They come from Google, social media, review sites, and even that random person in Arizona who stumbled on your YouTube short and forwarded it to their cousin moving to your city.

So, if you’re wondering how to get more referrals online, this post is going to walk you through the strategies modern agents are using to become referable on autopilot.

Let’s dig in and make your referral machine run smoother than a Tesla on autopilot.

Why Online Referrals Matter More Than Ever

Let’s start with the obvious. People trust people. But online, they trust Google, reviews, mutual friends on Facebook, and sleek websites that don’t look like they were built in 2009.

In fact, 88% of consumers trust online reviews as much as personal recommendations (BrightLocal). If your online presence is strong, you’re not just making a good first impression—you’re inviting strangers to refer you confidently to others.

And when your website, Google Business Profile, and social media all align with a consistent, professional, trustworthy vibe, people are more likely to tag you, share your content, and recommend you. Even if they’ve never met you in real life.

Start with Your Website: Your Digital Referral Hub

Before you post another thing on Instagram or ask for another review, you need a website that’s built for referrals. Your site should:

• Look beautiful on desktop and mobile

• Load fast and be SEO-optimized

• Feature a clear “Refer a Friend” or “Client Stories” section

• Show off glowing testimonials, video reviews, and success stories

• Include social proof and badges (as seen in…)

• Be linked to your Google Business Profile and social media

If your current site is a subdomain from your brokerage or looks like a default template, it may actually repel referrals. We’ve talked about this in our post on why your website matters more than Zillow in 2025 so definitely give that a look if you haven’t yet.

Add Shareable Value: Don’t Just Sell, Serve

One of the easiest ways to generate more referrals online is to become worth sharing. That doesn’t mean posting “Just Sold!” graphics on repeat. It means creating content that educates, entertains, or makes people’s lives easier.

Here are a few examples:

• A free downloadable PDF on how to increase your home value before selling

• A 30-second Reel showing a hidden gem neighborhood in your city

• A blog post on real estate SEO best practices so other agents can level up (yes, referrals sometimes come from other agents too)

When your content is helpful, people share it. When people share it, new eyes see you. When new eyes like what they see, they refer you.

Use a Google Business Profile Like a Referral Magnet

Your Google Business Profile is one of the most underrated tools in your referral arsenal. Most realtors claim it, then forget it exists. Big mistake.

Optimizing it helps people find you and trust you enough to refer you. We have a whole post on how to rank higher on Google Maps, but here are a few quick wins:

• Add your website (a real one, not a brokerage subpage)

• Post updates weekly with photos, listings, or helpful tips

• Collect and respond to reviews like it’s your side hustle

• Upload high-quality photos of yourself and your work

Your Google Business Profile is often the first thing someone sees when searching for you. If it looks neglected, they’ll assume your service is too.

Make Referrals Easy and Rewarding

Let’s talk psychology. People want to help. But they also want things to be easy. If referring you is confusing or time-consuming, they won’t do it. So simplify the process.

• Add a “Refer a Friend” button or page on your website

• Create a referral form they can fill out in 30 seconds

• Offer a small thank-you (gift card, donation in their name, a coffee on you)

It doesn’t have to be complicated. Just make it feel special and seamless. Want a little inspiration? Check out the Real Estate Website Conversion Tips post for ideas on building clear, high-converting calls to action.

Stay Top of Mind with Email and Social Touchpoints

Referrals don’t always happen the moment someone sees your face. But they do happen when you stay top of mind. Here’s how to build a light, automated follow-up system:

• Email monthly newsletters with real estate tips and community updates

• Use short-form video content to show your personality on Instagram or TikTok

• Post client success stories and shoutouts

Bonus tip: When you make someone feel seen—like congratulating a past client on a home anniversary—they’re way more likely to think of you when a friend needs an agent.

Leverage Client Testimonials and Social Proof the Smart Way

When someone else says you’re great, it’s ten times more powerful than you saying it. That’s why reviews, video testimonials, and even user-generated content are huge trust builders.

Use your best testimonials in:

• Website banners and landing pages

• Your Google Business Profile

• Email signatures

• Blog posts and guides

If you haven’t read our guide on social proof ideas for Realtors, do yourself a favor and read it tonight. It’ll help you transform your reviews into real-world referrals.

Create Community, Not Just Clients

This might sound a little soft, but hear me out. People refer people who feel like part of something. That could mean:

• Starting a private Facebook group for homeowners or buyers in your area

• Hosting a free virtual Q&A once a month for first-time buyers

• Featuring clients on your social media with their permission

These kinds of touches create belonging. And when people feel like they’re part of your community, they’ll bring others in too.

Referral Power Moves for the Pro-Level Agents

If you’re ready to go even deeper, try this:

• Collaborate with local businesses and cross-promote (coffee shop, mortgage broker, yoga studio)

• Create a branded client referral card and leave it behind at closings

• Use your CRM (like Follow Up Boss) to track who sends referrals and automate thank-yous

And of course, make sure every single lead—from your site, your Google profile, or your social content—is being followed up with quickly and professionally. Nothing kills a referral pipeline faster than bad follow-up.

Final Thoughts: Referrals Are Earned Every Day Online

Getting referrals online isn’t about luck or begging. It’s about showing up with value, being easy to refer, and making people proud to pass your name along.

If your website, social presence, and client experience don’t reflect the amazing agent you are, you’re leaving referrals on the table.

That’s where Digital Dream Homes comes in. We build luxury, lead-ready websites that make agents like you look like the local celebrity you already are. Want a free walkthrough of what your site could be doing for you?

Book a free consultation today and let’s start turning more clicks into closings—and more happy clients into your best marketers.

Let’s build something worth referring.