Top Performing Pages on Real Estate Sites: What Every Agent Needs to Know

If you’re pouring time and money into a real estate website, but it feels like crickets on the other end, you’re not alone. A beautiful homepage is nice, but it’s not enough. The real power lies in the individual pages that keep buyers and sellers clicking, exploring, and converting.

So, which pages are truly doing the heavy lifting? Let’s dive into the top performing pages on real estate sites, why they work, and how you can build them into lead magnets that quietly do the selling for you.

At Digital Dream Homes, we specialize in building luxury, high-converting websites for realtors. We’ve analyzed the behavior of real estate site visitors across the country, and the results are surprisingly consistent. Let’s break it down page by page so you can optimize your site and grow your business like a pro.

1. Property Search (MLS/IDX) Page

Why it matters: This is the star attraction. It’s what most buyers come for. They want to browse listings like they do on Zillow, but with more local flavor and your expert guidance behind the scenes.

Features that boost performance:

• Map-based search with filters for beds, baths, and price

• Saved search and email alerts

• Fast-loading listings with high-resolution photos

Pro tip: If your IDX page looks outdated or loads slower than dial-up, you’re losing leads. We cover this in our post on What Is IDX and Why It’s Crucial for Modern Agents

2. Home Value / Free CMA Page

Why it matters: Sellers love to know what their home is worth. A page that promises a free, instant home valuation is often the best-converting lead magnet for sellers.

What makes it top-performing:

• Clean design with a single form field to enter address

• An offer to get a “customized report prepared by a local expert” (you)

• Bonus points if it connects to a CRM or automation tool

Don’t just list the home value tool—explain it. Make it sound like they’re getting a premium consultation, not just a Zestimate-style number.

Want to make your seller capture page irresistible? Read How to Capture Seller Leads with a Home Value Tool: The Ultimate Guide for 2025.

3. About Page

Wait, really? Yes.

Your About Page might be one of your most visited. People want to know who you are before they give you their personal info or trust you with their largest financial asset.

Make it stand out with:

• A friendly, professional photo (ditch the stiff headshot)

• A brief, warm story of how you got into real estate

• Your values and what sets you apart in your market

• A subtle lead capture or call to action at the end

And please, no jargon like “I’m a results-driven real estate professional with proven success in negotiating contracts.” Keep it human.

Check out our advice on Personal Branding for Realtors to make your About page pop.

4. Neighborhood or Community Pages

Why they perform well: Hyper-local pages attract both buyers and sellers. These pages aren’t just good for users, they’re amazing for SEO.

What to include:

• Homes for sale in the area

• Local market trends and average prices

• School info, parks, restaurants, and shopping

• Short videos or walk-throughs if possible

Pro tip: Optimize each page with the neighborhood name in the title, URL, and meta description. Google will love you.

For more tips on SEO-rich content, check out Real Estate SEO Best Practices.

5. Contact Page

This one sounds obvious, but it’s often overlooked. A solid Contact page should be simple, mobile-friendly, and feel like a real invitation—not a chore.

Top-performing contact pages include:

• A friendly headline like “Let’s Talk About Your Dream Home”

• Short contact form with name, email, and message

• Links to call, text, or book an appointment

• Embedded map and office location (if applicable)

You can also add a chatbot or an FAQ section for bonus engagement.