5 Retargeting Ad Ideas Realtors Use to Win More Clients

If you’ve ever had a website visitor browse your listings, check out your home value tool, or read your blog but never reach out, you’ve experienced the pain of lost opportunities. The good news is, they don’t have to stay lost. Retargeting ads are like the gentle tap on the shoulder that says, “Hey, remember me? I’ve got exactly what you were looking for.”

In real estate, retargeting is one of the most effective ways to bring warm leads back into your world. Done right, it keeps your name in front of potential buyers and sellers until they’re ready to take action. Let’s dive into real estate retargeting ad ideas that can keep you top of mind, win trust, and turn casual browsers into serious clients.

Why Retargeting Works So Well for Realtors

Most people don’t hire a real estate agent the first time they visit a website. In fact, the average buyer spends 8 to 12 weeks searching for a home before making a move. Sellers often take even longer to decide who to list with.

Retargeting works because it reaches people who have already shown interest. These are not cold leads. They’ve clicked something, visited a page, or engaged with your brand. By showing them relevant, high-value ads, you’re staying in the conversation without having to start from scratch every time.

If you’ve read How to Turn Website Traffic Into Leads, you know the key is to meet people where they are in their decision-making process. Retargeting makes that easy.

1. Showcase a Popular Property They Viewed

If someone viewed a specific property on your site but didn’t inquire, follow up with a retargeting ad featuring that same listing. Add urgency with copy like:

• “Still thinking about 123 Main Street? It’s even better in person.”

• “This home won’t last. Schedule a tour today.”

You can even run a carousel ad showing multiple images from the property to jog their memory. This type of reminder ad feels personal and relevant, which increases click-through rates.

2. Retarget With a Free Home Value Offer

For seller leads, retargeting ads offering a home value tool are gold. Imagine someone visits your site’s home valuation page but never submits their info. Your ad could say:

• “Curious what your home is worth in today’s market? Find out instantly.”

• “The market is shifting. See your updated home value now.”

Pairing this with the strategies in How to Capture Seller Leads With a Home Value Tool can create a consistent stream of warm, high-quality prospects.

3. Share a Helpful Blog Post They Haven’t Read Yet

Not every retargeting ad has to be a hard sell. Sometimes it’s better to build trust by sharing valuable content.

If a visitor spent time on your listings page, show them an ad for a blog post like Real Estate SEO Best Practices or Local SEO for Real Estate Agents. This positions you as a knowledgeable, resourceful agent who’s always looking out for clients’ best interests.

For buyers, you might retarget with a post on “Steps to Buying a Home in [Your City].” For sellers, it could be “How to Increase Your Home’s Value Before Listing.”

4. Use Client Testimonials as Retargeting Ads

Social proof works wonders. Retargeting ads featuring a short testimonial video or a quote from a happy client can be the nudge someone needs to reach out.

Example ad copy:

• “See why the Johnsons chose me to sell their home — and how we sold for $25k over asking.”

• “Helping families find their dream home is what I do best. Here’s proof.”

You could even link the ad to a landing page that dives deeper into your results, similar to the approach in Real Estate Website Conversion Tips.