Realtor Blog Ideas
10 Real Estate Blog Post Ideas That Actually Attract Clients If you’re a real estate agent with a blog—or thinking of starting one—you’re already ahead of the pack.
In today’s market, if you’re not showing up at the top of Google Maps when someone searches “Realtor near me” or “best real estate agent in [Your City],” you’re invisible.
Meanwhile, the top agents in your area—maybe even some with less experience—are getting leads handed to them on autopilot. Why? Because they’ve cracked the code on how to rank higher on Google Maps.
Let’s pull back the curtain on what top-performing real estate agents are doing differently—and how you can start climbing the map rankings fast.
What: Your Google Business Profile (GBP) is your modern-day business card. It’s the listing that shows up with reviews, contact info, and directions when someone finds you on Google Maps.
Why It Matters: Google pulls data from this profile to decide who gets shown first on the map pack. An incomplete or poorly optimized listing signals to Google (and your prospects) that you’re not the best option.
How To Fix It:
Add professional photos of yourself, your team, your listings, and your logo.
Fill out every field: service area, business hours, services offered, phone, website, etc.
Write a compelling business description using keywords like “realtor in [City]”, “real estate agent near me”, and “buying/selling homes in [Zip Code].”
Make sure your Name, Address, and Phone number (NAP) match your website exactly.
Link a website that is an SEO powerhouse. Google business profiles and websites go hand in hand. If you have a great GBP and a poor website, this will not work.
We go deep into this topic in our post on Real Estate SEO Best Practices – The Modern Agent’s Playbook.
What: Reviews are the most powerful ranking and trust-building tool on your profile.
Why It Matters: Google prioritizes businesses with more frequent, high-quality reviews, and buyers/sellers use those reviews to decide who to call.
How To Do It Right:
Don’t just ask for reviews—ask at the right moment. Most agents ask right after the closing. DO NOT FALL INTO THIS TRAP. Think about it. Your clients just bought a home. They have a lot on their mind: how are they going to decorate, unpacking, new furniture etc. Once they sign that paper, they’re gone. Same thing with sellers. After the closing, they have no obligation to you. What you should do is ask for the review BEFORE they get to the closing table. They are 7 times more likely to leave you a review during the process than after it.
Use a simple script: “It would mean the world to me if you left a quick review on Google about your experience working with me.”
I know it’s hard enough getting reviews, but if you can get your clients to POST PICTURES IN THEIR REVIEWS, you will separate yourself from 99% of realtors out there. Why is this important? If other people are posting pictures about your business on your profile and not just the admin, google will see that and determine your business is an important business – because people from the public are interacting with your profile more, so google will show you to more people!
Respond to every review with thoughtful replies. Google sees this as active engagement, which boosts your ranking. Do not just say things like “thank you for your review. It was nice working with you!” BORING! GENERIC! NO EFFORT! What you MUST do is write a nice 2-3 paragraph heartfelt response. Make it personal. Make it professional. Most of all – make it full of SEO. Yes. Say things like “it was awesome being your realtor and helping you sell your home in [your city]. Why? Because you want to put those terms anywhere you can so people searching for terms like “realtor” will find your profile more.
Pro tip: Offer a short, branded link to make it easy for your clients to review you
What: Most agents don’t even know you can publish posts on your GBP like you would on Facebook.
Why It Matters: Regular updates show Google that your business is active and trustworthy—and they help you feature listings, open houses, tips, and events right on the search results.
How To Do It:
Post 1–2 times per week with short updates, just like a social post.
Use a compelling image, a short caption, and a call to action (e.g., “Call Now,” “Learn More”).
Reuse content from your blog or Instagram to make this easier. Or whenever you get a closing or a new listing up. Post the listing. Your sellers will like that too!
At Digital Dream Homes, we include Google Business Profile strategy and posting tips as part of our Dream Catcher and Dream Dominion Packages. Click here for a strategy call.
What: A “citation” is just a mention of your business name, address, and phone on another site—like Realtor.com, Zillow, Yelp, or local directories.
Why It Matters: Google uses citations to verify that you’re legit. The more consistent your business info is across the web, the more Google will trust you.
How To Do It:
Submit your info to real estate directories, local chamber of commerce sites, and professional listings.
Double check that your NAP info matches exactly (yes, even “St.” vs “Street” matters).
Consider using a citation management tool—or outsource it to someone who specializes in real estate SEO.
This is one of those “behind-the-scenes” ranking factors that top agents prioritize—and most others ignore.
Reach out to us if you would like help with this.
What: Your website and your Google Maps presence work hand-in-hand. Top agents use this relationship to create a full-circle SEO powerhouse.
Why It Matters: Google loves when your website supports what your Google listing claims—especially if your site is fast, mobile-friendly, and locally optimized.
How To Do It Right:
Link your website in your GBP—and vice versa.
Use the same keywords from your Google profile on your homepage, services page, and blog.
Create a Location Page (e.g., “Why Move to [Your City]”) that’s loaded with relevant search terms and links back to your profile.
We break this down step-by-step in our post on Best IDX Plugins for WordPress – What Every Realtor Should Know.
What: Google’s Local Service Ads (LSAs) show up above the map—and include a “Google Guaranteed” badge for maximum trust.
Why It Matters: LSAs give you top-of-page visibility and send leads directly to your phone. You only pay for real leads—not clicks.
How Top Agents Use Them:
Combine LSAs with a highly-optimized Google Business Profile for total domination.
Choose your zip codes, service areas, and budget to get hyper-targeted.
Respond fast—Google favors agents who reply quickly to new leads.
Our clients using our Dream Catcher (includes LSAs + your website) are generating seller and buyer leads weekly—without lifting a finger. Book a call here.
The top spots on Google Maps aren’t luck—they’re earned. If you want to know how to rank higher on Google Maps, it comes down to doing the small things consistently that most agents skip.
And if you don’t want to do it all yourself—we’ll build it, optimize it, and help you climb the rankings.
At Digital Dream Homes, we build luxury real estate websites designed to dominate Google and convert leads. Combine that with a fully optimized Google Business Profile and optional Local Service Ads—and you’re not just online. You’re everywhere your ideal client is looking.
And if you haven’t already, check out our other agent-favorite reads:
10 Real Estate Blog Post Ideas That Actually Attract Clients If you’re a real estate agent with a blog—or thinking of starting one—you’re already ahead of the pack.
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