How To Use Google Business Profile - Ultimate Guide for Realtors

If you want to know how to use Google Business Profile for realtors to beat your competitors, attract sellers, and build authority in your local market, this guide is for you. Buyers and sellers are searching online every day. Your Google Business Profile is often the first thing they see, so it needs to make a powerful impression. Let’s break down what to do, why it matters, and how to make it work for you. I recommend watching this video I made to really get the most out of making your business profile:

What Is Google Business Profile and Why Realtors Should Care

What: Google Business Profile is your free listing that appears when someone searches for your name, your business, or local agents. It shows up on Google Maps and in local search results.

Why: This is your chance to stand out before prospects even get to Zillow or Realtor.com. A strong profile can drive calls, website clicks, and messages without spending on ads.

How: Claim your profile at Google Business Profile. Fill out every section fully and use keywords like luxury real estate agent in [your city] where it makes sense.

Bonus tips:
✅ Create a short URL for easy sharing, like g.page/yourname
✅ Enable messaging so prospects can contact you directly

How To Fully Optimize Your Google Business Profile

What: Every part of your profile matters, from your description to your photos and posts.

Why: A complete profile builds trust and helps Google rank you higher in search results.

How:

Use your real business name
Set your primary category as real estate agent or real estate agency
Write a keyword-rich description, like Helping homeowners in [your city] sell faster and for more
Upload high-quality photos and videos of listings, headshots, and virtual tours

For ideas on powerful visuals, check out our post on real estate video background websites.

Bonus tips:
✅ Post updates often to keep your profile active
✅ Use geotagged photos to reinforce your service area

How To Get and Manage Reviews Like a Pro

What: Reviews are critical for building trust and improving your Google ranking.

Why: People trust agents with strong reviews. Google also gives higher visibility to profiles with more positive feedback.

How:

After a closing, send a direct request for a review
Provide a link to make leaving a review simple
Respond to all reviews professionally

This ties in with strategies from our post on how to attract high-end sellers online. Sellers looking to list higher-value homes often check reviews before reaching out.

Bonus tips:
✅ Add a “review us on Google” link to your email signature
✅ Create a QR code that links to your review page for print marketing

Using Google Posts and Q&A To Drive Leads

What: Google Posts allow you to share news and updates. The Q&A section helps you answer common questions in advance.

Why: These features make your profile more engaging and improve your chances of showing up in searches.

How:

Post once a week about listings, open houses, or market insights
Add Q&A entries that highlight your specialties, like Do you help with luxury home sales? Yes, I specialize in high-end properties in [your city]

These strategies also reflect best practices we covered in real estate SEO best practices.

Bonus tips:
✅ Use posts to feature your home value tools and lead magnets
✅ Always include a call to action like Contact me today for details

How To Track and Improve Your Google Business Profile

What: Google provides data on how people interact with your profile.

Why: This helps you understand what works and what needs improvement.

How:

Review insights from your Google dashboard monthly
Look at search views, calls, website clicks, and requests for directions
Adjust your strategy based on what drives the most engagement

This fits perfectly with ideas from our guide on real estate website conversion tips. Your website and Google profile should work together to capture leads.

Bonus tips:
✅ Track how many leads mention finding you on Google
✅ Use that data to refine both your profile and marketing efforts

Ready To Elevate Your Online Presence?

Now you know how to use Google Business Profile for realtors in a way that can change your business. Your profile is a powerful tool to attract more sellers, generate leads, and build trust. When you combine an optimized profile with a high-end website, you give yourself a serious advantage.

👉 Book a call with Digital Dream Homes today. Let’s create a complete online system that brings you more listings and higher-value clients.

Matt Pieczarka

Matt is the founder and CEO of Digital Dream Homes. He loves building websites and working with his clients personally to achieve a common goal. He is currently working on building a CRM that integrates the top two most visited platforms on the planet (Facebook and Google) with lead generation and websites.