Realtor Cold Calling Scripts for Sellers: How to Win More Listings

When it comes to growing your real estate business, nothing beats the direct approach. Realtor cold calling scripts for listings remain one of the most effective ways to reach potential sellers, build relationships, and win more deals. The challenge? Most agents dread cold calling, and many don’t have a proven system to follow.

This guide gives you practical scripts, strategies, and mindset tips that will make you sound confident on the phone. You’ll also learn how to adapt your tone, keep conversations natural, and turn calls into real listing appointments.

Realtor Cold Calling Scripts for Listings: Why They Work

Cold calling often gets a bad reputation, but it works because:

• It creates immediate connections with homeowners who may not be actively searching online.

• You control the conversation instead of waiting for a lead to contact you.

• It builds trust fast when paired with a confident introduction and genuine value.

Think about it: the top agent in your town probably isn’t relying only on referrals. They’re proactive, consistent, and use a mix of strategies like cold calling, online marketing, and listing presentations.

(And if you want to double down on online strategies too, check out Best Free Tools for Realtors and Facebook Ads vs Google Ads for Realtors.)

How to Structure a Winning Cold Call

Before we jump into scripts, let’s outline the anatomy of a successful call:

1. Introduction – Who you are and why you’re calling.

2. Value hook – Show immediate benefit for the homeowner.

3. Engagement question – Invite them to talk about their situation.

4. Handling objections – Stay calm, provide reassurance, and keep the door open.

5. Call to action – Aim to set an appointment, not close the deal on the call.

Script #1: Expired Listings

Agent: “Hi [Homeowner’s Name], this is [Your Name] with [Brokerage]. I noticed your property at [Address] came off the market recently. Did you still want to sell it?”

If they say yes, continue:

“Great. Many homes that don’t sell the first time end up closing with the right strategy. I specialize in helping homeowners like you get fresh eyes on their property through professional marketing and online exposure. Would you be open to a quick meeting where I can share what I do differently?”

Pro tip: Reference how modern marketing, like a strong website, can make the difference. (See our post on Real Estate Website Conversion Tips.)

Script #2: FSBO (For Sale By Owner)

Agent: “Hi, this is [Your Name], I saw you’re selling your home on your own. That’s impressive. Can I ask—are you getting the level of buyer interest you hoped for?”

If they say no:

“That’s common. Most FSBO sellers eventually list with an agent because the exposure is limited. I’d love to show you how I can help you attract serious buyers while still keeping more money in your pocket. Could we schedule 15 minutes to talk strategy?”

Highlight how FSBO sellers often struggle with real estate SEO best practices, which you can help with.

Script #3: Just Listed/Just Sold

Agent: “Hi, I’m [Your Name] with [Brokerage]. I just sold a home in your neighborhood at [Address] for [Price]. Are you considering selling your property in the near future?”

If they’re curious:

“The market activity is strong, and many homeowners are surprised by how much their homes are worth right now. I’d be happy to give you a free market evaluation so you know your options. Would [Day/Time] work for you?”

Use this script to position yourself as the go-to expert in their neighborhood. Pair it with online tools like a home value landing page (see our guide on How Realtors Can Dominate Google with Local SEO).

Script #4: Circle Prospecting

Agent: “Hi, I’m [Your Name] with [Brokerage]. I work with many homeowners in your area. Quick question: if you were to sell your home in the next year, do you know what price you could get for it?”

If they say no:

“That’s exactly why I’m calling. Many homeowners are shocked at today’s values. I can put together a free report specific to your property so you know your options. When would be a good time to drop that off?”

Circle prospecting builds long-term relationships and ensures your name is top of mind when they decide to list.